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Saks Fifth Avenue & DIOR light experience
A masterful performance of light that unites the essence of haute couture with New York Christmas – pure bliss.
Projectoverview
We transformed the iconic facade into a canvas of emotions. In just three and a half months, a lighting experience emerged that brought people together, touched hearts, and sparked pure excitement.
Record time of 3.5 months
Landmark of haute couture
300,000 sparkling LED pixels
Global full-service execution
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Projectdetails
- 01
TASK
The time-sensitive vision
The challenge was immense: A modern light experience at the epicenter of the holidays. Complex logistics, the highest luxury demands of the DIOR brand, and only 3.5 months for the complete realization of this ambitious landmark.
- 02
SOLUTION
Symphony of expertise
We orchestrated 500 specialists. Manufactured in Italy, designed in France, we combined 300,000 LED pixels into 300 individual motifs. A full-service wonder – precise, passionate, and uncompromising in aesthetics.
- 03
RESULT
Radiant enthusiasm
A breathtaking lighting experience. The performance generated enormous media reach, enchanted millions of visitors, and created deep feelings of happiness – a triumphant masterpiece for eternity.
The power of Numbers
Our performance made measurable. An unparalleled lighting experience that impresses with precision, global collaboration, and sheer scale – for unforgettable moments.
300.000
Controlled LED pixels
500
Involved specialists
>300
Customized elements
6
Involved countries
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Visual Poetry
Discover the radiant beauty, masterful craftsmanship, and pure magic of this lighting experience in pictures.
Saks 5th Avenue & Dior
Saks 5th Avenue, New York, USA