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Serendipity 3: Magic from Light

A decades-old institution in New York City shines anew – through custom lighting experiences that evoke true feelings of happiness.

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Projectoverview


The world-famous restaurant sought a solution to enhance its quirky, Willy-Wonka-like atmosphere through festive lighting and offer its guests an emotionally incomparable experience.

  • Festive lighting experience

  • Increase dwell time

  • Emotional brand loyalty

  • Custom design

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Projectdetails

  1. 01

    TASK

    The challenge of staging

    The popular restaurant Serendipity 3 needed a concept that doesn't overshadow its iconic Willy-Wonka aesthetic, but rather enhances it emotionally. The goal was to transform the space into a festive dream world that enchants guests.

  2. 02

    SOLUTION

    Custom lighting experiences

    We created an immersive lighting experience with brilliant LED lighting and festive elements. The warm radiance blends seamlessly into the quirky interior – a symbiosis of light, design, and atmosphere.

  3. 03

    RESULT

    Radiant memories and emotions

    The result is a place full of magic, comfort, and joy. The new staging noticeably enhances the quality of stay, fascinates visitors, and makes the visit an emotionally unforgettable experience.

Measurable Magic and success

Our lighting experiences not only create atmosphere but true B2B added value. Strategic lighting binds guests, promotes interaction, and sustainably strengthens brand identity.

  • 100%

    Custom design

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    Iconic location in NYC

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    Noticeable quality of stay

  • ∞

    Unforgettable feelings of happiness

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Visual Brilliance

Discover the transformative power of our lighting concepts at Serendipity 3 – a gallery of emotions.

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Serendipity 3, New York

Serendipity 3, New York, USA