Projectoverview
Four municipalities in the Paznauntal sought a common visual identity. Through a comprehensive lighting concept, a cohesive space was created that provides orientation and makes connection visible.
Project: Paznauntal Lighting
Scope: Valley-wide staging
Technology: LED-based lighting systems
Usage: seasonal and year-round
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Projectdetails
- 01
TASK
Starting point
The municipalities aimed to strengthen their external representation and be perceived as a cohesive tourism region. A visual element was missing to structurally connect the places.
- 02
SOLUTION
Concept
MK Illumination developed a comprehensive lighting concept along the main traffic and public spaces. Street elements and specific locations were connected through a consistent design system.
- 03
RESULT
Impact
The lighting concept enhances the visual perception of the valley as a cohesive unit and supports the use of public space in the evening hours.
Keydata
Light here becomes the connecting element that makes spaces readable and supports visibility of identity.
250.000
Light points
individual
Place stagings
180
Lighting stagings
100%
Satisfaction
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Images from the Paznauntal Project
The lighting staging connects the individual places through recognizable design elements and site-specific accents.
Paznauntal
Kappl, Austria
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