)
Light that transforms regions
Tailored light experiences turned Wolfgangsee into a festive winter destination full of magic and charm.
Projectoverview
Three municipalities, one vision. With a floating lantern, we created a landmark – an emotional anchor that connects people, creates identity, and increases visitor numbers.
3 communities united in one vision
New landmark on the water
Tangible quality of stay
Measurable visitor growth
)
Projectdetails
- 01
TASK
From summer to winter destination
The region is a magnet for summer guests. The challenge? To transfer this energy to winter. We sought a concept that creates identity, fosters community, and magically attracts visitors during the cold season.
- 02
SOLUTION
Emotional landmark
Light is more than illumination – it creates atmosphere. We staged a 16-meter high floating lantern as a light experience. This new landmark invites pause, touches people, and fosters regional identity.
- 03
RESULT
Feelings of happiness
True feelings of happiness can be measured. The festive atmosphere noticeably improved the quality of stay, measurably strengthened the economy, and sustainably established Wolfgangsee as a radiant winter destination.
Measurable successes
Emotional light experiences not only create bonds – they deliver tangible economic successes for the entire region..
330.000
Visitors during the Christmas season
+40.000
Additional overnight stays
16 meters
Height of the floating lantern
3
Participating municipalities
)
Visual brilliance
Discover the Wolfgangsee Advent. Our light experiences combine beauty, charm, and aesthetics – for moments of true happiness.
Wolfgangsee region
Wolfgangsee, Austria