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Magical light for the New Year festival
MK Illumination Canada created a captivating light world for The Cadillac Fairview Corporation in five shopping centers for the Chinese New Year 2023.
Projectoverview
A light installation inspired by Singapore's Super Tree Grove, brought to life by MK Illumination Canada for the Chinese New Year 2023 in five leading shopping centers of the Cadillac Fairview Corporation.
5 leading shopping centers in Canada
Chinese New Year festival 2023
Inspired by the Super Tree Grove
Full-service from A to Z
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Projectdetails
- 01
PROBLEM
One festival, five locations, one shared story.
Shopping centers need more than retail space – they need experiences. The Cadillac Fairview Corporation sought a production that honors the Chinese New Year festival, attracts visitors, and excites at five locations simultaneously.
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SOLUTION
From Singapore's landmark to an experience in Canada.
MK Illumination Canada was inspired by Singapore's Super Tree Grove and created a fairy-tale light world. Imposing light trees, festive accents, and atmospheric productions transformed each center into a place of wonder – tailored and implemented as a full-service solution.
- 03
RESULT
Fairytale flair, lasting memories.
In January and February 2023, the installation captivated visitors and created moments of true happiness. A light world that enchants, connects and remains memorable.
Impact that remains memorable
Five locations, one shared experience – the light world for the Chinese New Year 2023 set visible accents and created places with true recognition value.
2023
Chinese New Year festival
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Inspiration: Super Tree Grove
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Months of operation
360°
Full-service implementation
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A light world to marvel and enjoy
Subline: Impressions of a production that brought Singapore's Super Tree Grove to Canada – enchanting visitors for the New Year festival 2023.
Cadillac Faiview Corporation
Cadillac Faiview Corporation, Toronto, Canada