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Degraves Street: Urban Floral Extravaganza
We combine floral aesthetics with festive lighting to transform the heart of Melbourne into a glowing place of encounter.
Projectoverview
Our first project in Melbourne celebrates the local flora and strengthens the community. A summer lighting experience that masterfully combines quality of stay, aesthetics, and dwell time.
Strengthening the local community
Increased dwell time in the evening
Floral, immersive design
Festive lighting experience at night
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Projectdetails
- 01
TASK
Strengthen identity
How do you transform an already busy alley into an unforgettable landmark? The challenge was to increase the quality of stay, foster a sense of community, and create an atmosphere that attracts people, day and night.
- 02
SOLUTION
Floral luminosity
We respond with a burst of blossoms. During the day, the floral design captivates, and after dusk, hundreds of lights take over, creating an elegant, festive twist that celebrates the diversity of Australian flora.
- 03
RESULT
Noticeable feelings of happiness
Light brings people together. Degraves Street shines as an inviting space, noticeably increasing visitor frequency and dwell time. Encounters, lasting memories, and a strong identity were created – Creating Happiness in real life.
Measurable successes: Light that works
Lighting experiences from MK Illumination are more than mere aesthetics. They are a strategic driver for location profile, dwell time, and frequency.
1.
Project in Melbourne
Enhanced
Quality of stay at night
Increased
Visitor frequency and dwell time
Strengthened
Local community and identity
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Visual poetry: The image gallery
Dive into luminous impressions. Discover the beauty, charm, and aesthetics of our floral masterpiece in Melbourne.
Degraves Street, Melbourne
Degraves Street, Melbourne, Australia