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Light speaks. In Hebrew.
The "Love Way" in Eilat is Israel's first street with lighting motifs in Hebrew script – designed by MK Illumination.
Projectoverview
60 lantern motifs, hearts, writings, passion – the "Love Way" in Eilat combines unique design with extreme
Location: Eilat, Israel
60 lantern motifs installed
Completed in 48 hours
First project of its kind in Israel
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Projectdetails
- 01
TASK
Identity without direction
A new street in Eilat – with a strong name, extreme climate, and the aspiration to make meaning visible. Without a design stance, a street name remains just a sign.
- 02
SOLUTION
Light as language – literally
MK Illumination developed lantern motifs from rope light: hearts and the word "LOVE" – in English and for the first time in Hebrew script. 60 motifs. Installed in 48 hours.
- 03
RESULT
A place that endures
The "Love Way" is now a place with recognition value – visible, emotionally charged, unique. Israel's first street lighting with Hebrew script. A sign that makes an impact.
Impact by the numbers
A project completed in 48 hours – with lasting impression. The "Love Way" sets new standards for identity-creating urban lighting in Israel.
60
Lantern motifs installed
48 h
Total installation time
1
Globally unique script motif
∞
Recognition value for Eilat
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Light, that tells a story.
60 motifs. One street. A statement – you have to see it to understand it.
Eilat
Eilat