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The Tree of Life
In the heart of Munich, in the heart of life – a hovering lighting installation that amazes and connects.
ProjectOverview
At Kaufinger Tor Munich, the 'Tree of Life' hovers under the glass dome – a summer installation that combines fantasy and nature, shopping and storytelling.
Floating treetop in airy heights
Inspired by Cameron's 'Avatar'
Experience instead of mere decoration
More dwell time, more attention
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ProjectDetails
- 01
TASK
Attention that lasts
Shopping centers compete for every glance. A summer installation was needed to make Kaufinger Tor unmistakable – a place where visitors linger, marvel, and return.
- 02
SOLUTION
A tree that floats
Suspended multiple times and seemingly weightless, the 'Tree of Life' unfolds its canopy under the glass dome. Bright colors, organic shapes, delicate details – a lighting installation that evokes emotions.
- 03
RESULT
From passing by to lingering
The Tree of Life becomes an attraction. It invites you to pause and look up – an experience that enhances the quality of stay and visibly profiles the center.
Impact in numbers
The 'Tree of Life' combines design magic with measurable benefits for frequency, dwell time, and location profile.
1
Central landmark under the dome
360°
Experience from every perspective
Tangibly
more dwell time
High
media attention
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A glance, that draws upwards
Bright colors, floating shapes, magical moments – the Tree of Life in pictures.
Kaufinger Tor Munich
Kaufinger Tor Munich