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Love. Light. Lidköping.
MK Illumination transformed bridges and river paths into an emotional light experience – giving the city a Valentine's Day to remember.
Projectoverview
MK Illumination transformed bridges and river paths into an emotional light experience – giving the city a Valentine's Day to remember.
Location: Lidköping, Sweden
Heart themes & light motifs
Interactive Love Tree
Rainbow heart as photo spot
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Projectdetails
- 01
TASK
More than a date on the calendar
Lidköping sought an experience that invites people to the public space – turning Valentine's Day into a true city moment.
- 02
SOLUTION
A love story in light
MK Illumination developed a harmonious narrative along the river and bridges – with heart motifs, light installations, and an interactive highlight.
- 03
RESULT
Emotions that last
The light experience became the meeting point – and the most shared city moment of Valentine's Day in Lidköping.
Impact in numbers
The Valentine's light experience in Lidköping created more than atmosphere. It generated attention, dwell time, and shared moments – measurable through interaction, reach, and visitor frequency.
1 week
Project duration Valentine's Day
2 bridges
Staged city axes
Interactive Love Tree
Touch-activated light motif
2 m
Height of the central rainbow heart
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Light meets love – Impressions from Lidköping
Heart motifs, pulsating bridges, a shining Love Tree: This was Valentine's Day in Lidköping.
Lidköping
Lidköping