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Light that tells a city
At the 18th edition of "Luci d'Artista" in Salerno, MK Illumination created a city-wide lighting experience — between art, nature, and festive magic.
Projectoverview
Salerno, 2023: MK Illumination transformed an entire city into a luminous stage — with installations that uniquely combine art and Christmas atmosphere.
City-wide light staging
Art meets festive magic
Nature as a creative core
21 m high Christmas tree
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Projectdetails
- 01
TASK
Unite art, identity, and festivity
One of Italy's best-known light events — yet new every year: "Luci d'Artista" demands concepts that simultaneously fulfill artistic ambition, spatial variety, and emotional charisma.
- 02
SOLUTION
A concept for the whole city — in every dimension
MK Illumination developed a differentiated staging concept together with a renowned architectural firm from Turin: artistic light installations in the city center, festive Christmas atmosphere in the suburbs — and a 21-meter-high Christmas tree as a luminous landmark in the central square.
- 03
RESULT
Lighting experiences that bring people together
The project attracted visitors from the entire region and far beyond — and once again positioned Salerno as one of Italy's brightest winter destinations. The quality of stay, media visibility, and the city's sense of community experienced a noticeable boost.
Figures, that shine
"Luci d'Artista" 2023 in Salerno — these are not just impressive images but measurable impact for an entire city.
21m
Height of the central Christmas tree
1 city
Fully staged
Several weeks
Event duration
1 concept
Two worlds: Art & festivity
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Salerno in light
Artistic installations, a luminous landmark, and festive atmosphere — discover the visual world of "Luci d'Artista" 2023.
Luci d'Artista, Salerno
Salerno, Italy