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Light that tells stories
LUMAGICA Frohnleiten – an immersive light experience that transports visitors of all ages into a world of fantasy, nature, and emotion.
Projectoverview
A park. A vision. A light experience that puts Frohnleiten on the map – with sculptural installations, interactive elements, and an atmosphere that moves.
Immersive open-air experience
Sculptural light installations
Atmospheric soundscapes
Experience for all generations
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Projectdetails
- 01
TASK
Frohnleiten needed a new chapter.
An attractive natural space – yet lacking an evening experience offering, it missed the appeal to sustainably engage visitors and position the region as a destination.
- 02
SOLUTION
Light as language. Nature as the stage.
MK Illumination developed LUMAGICA: a consistently staged light trail along parks and riverbanks – with animal figures, light arches, and dynamic color worlds that tell the story of local culture and landscape.
- 03
RESULT
An experience that resonates.
LUMAGICA Frohnleiten creates visitor magnet quality – with measurable extensions in stay, regional media resonance, and a light experience that brings guests back time and again.
Impact in numbers
LUMAGICA Frohnleiten sets new standards for year-round destination experiences – in visitor frequency, duration of stay, and emotional brand impact.
1 park
for families and friends
Countless
Light sculptures
Dynamic
Light compositions
Unique
Storytelling
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Impressions, that last
Each scene a moment. Each step a new world. Discover LUMAGICA Frohnleiten in pictures.
Frohnleiten
Murhof Frohnleiten