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Light meets history. Innsbruck shines.
LUMAGICA transforms the Hofgarten into an immersive light experience — where Tyrolean tradition and modern creativity become unforgettable moments.
Projectoverview
MK Illumination stages the Hofgarten Innsbruck as a holistic light experience. LUMAGICA combines regional identity with innovative light design — creating experiences that move people.
Historic Hofgarten newly experienced
Interactive light installations
Atmospheric worlds of sound & light
Experience for all generations
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Projectdetails
- 01
TASK
A place with history — without experiential character
The Hofgarten, one of Innsbruck's most important ensembles, remained invisible in the evening hours — unused, without atmospheric radiance, and without appeal for visitors and locals.
- 02
SOLUTION
LUMAGICA — Light that tells a story
MK Illumination conceptualized an immersive open-air light experience: Sculptural installations, interactive elements, and thematic light worlds along curated paths make the park a year-round destination.
- 03
RESULT
A park becomes a destination
LUMAGICA Innsbruck attracts visitors of all ages, noticeably increases the length of stay, and strengthens Innsbruck’s cultural identity as an experiential city in the heart of the Alps.
Impact in numbers
Light works — measurable, tangible, sustainable. LUMAGICA Innsbruck shows how a well-thought-out light experience strengthens frequency, identity, and quality of stay equally.
Many
Thematic experience stations
Countless
Light sculptures
1
Diverse circular trail
Unique
Storytelling
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Light. Nature. Magic.
Impressions from the Hofgarten Innsbruck — where every bend of the path opens up a new world of color, sound, and light.
LUMAGICA Innsbruck
LUMAGICA Innsbruck