Projectoverview
A Halloween light park in Slagelse: Lumagica turned the dark season into a walkable fairy tale of light, fog, and magic — for families, for guests, for unforgettable moments.
Season: Autumn & Halloween
Experience: Walkable light path
Target audience: Families of all ages
Impact: Increased visitors in autumn
Projectdetails
- 01
TASK
The dark season needs a reason.
Autumn brings early darkness and decreasing visitor numbers. Slagelse sought an experience to draw people outside — transforming the cold season into a reason to explore.
- 02
SOLUTION
A light park between chills and awe.
Spooky LumiNights created a walkable light path with pumpkins, ghosts, and magical beings. Fog, soundscapes, and carefully staged scenes formed an experience — mysterious enough to amaze, family-friendly enough for everyone.
- 03
RESULT
From autumnal chill to a reason to experience.
The light park became a meeting place for families and guests of all ages. Surprise, wonder, and photo moments along the path brought people together — and noticeably enlivened the dark season.
Impact in numbers
Spooky LumiNights combined fantasy with measurable impact — a light experience that creates frequency, increases dwell time, and moves people.
1
thematic light path — continuously staged
360° atmosphere
Light, fog, sound united
Autumn
revitalized off-season instead of empty paths
All age groups
Experience for the whole family
Visual Magic
Pumpkins, ghosts, and magic — discover Spooky LumiNights in pictures, where light and fantasy meet.
Lumagica Slagelse
Lumagica Slagelse