)
Riyadh in Light
An unconventional Ramadan concept that unites tradition and modernity — making Riyadh's vibrant spirit visible.
Projectoverview
For Riyadh, we created a light experience that reimagines Ramadan: holographic films, reflective colors, urban radiance. A city icon — for the season and beyond.
Holographic light reflections
Fusion of tradition & modernity
Year-round festival light element
New landmark for Riyadh
)
Projectdetails
- 01
TASK
A city seeks its own expression
Riyadh wanted more than seasonal lighting. What was needed was a light experience that honors the sacredness of Ramadan — and at the same time reveals the city's progressive spirit.
- 02
SOLUTION
Where art meets technology
With holographic films and reflective colors, we created an immersive atmosphere. It combines art and technology — and transforms the urban space into a living canvas of light and reflection.
- 03
RESULT
A new landmark is born
The installation quickly became a city icon. It blends the sacred with the contemporary — making Riyadh a beacon for culture and innovation, far beyond Ramadan.
Impact in numbers
A light experience that shapes Riyadh — visible, enduring, identity-forming. Key figures at a glance.
365
Days of use — year-round light element
100%
Fusion of tradition & modernity
Multi-Year
Concept for multi-year use
1
City, retold through light
)
Riyadh in Light and reflection
Impressions of an installation that unites art, technology, and tradition — bringing a city to life.
Riyadh Saudi Arabia
Riyadh Saudi Arabia