)
When light becomes crystal
At the Swarovski Light Festival in Wattens, MK Illumination staged a Ferris wheel as a luminous symbol of festive brilliance.
Projectoverview
MK Illumination transformed a classic Ferris wheel into a luminous attraction at the Light Festival – in harmony with the luxurious aesthetics of the Swarovski Crystal Worlds.
Ferris wheel as a luminous symbol
Animated, color-changing LED light
Magnet for visitors and photo motifs
Staging in Swarovski style
)
)
Projectdetails
- 01
TASK
A familiar landmark, reimagined
A classic Ferris wheel was to become the shining centerpiece of the festival – worthy of the Swarovski Crystal Worlds. Familiar, festive, unique.
- 02
SOLUTION
Light that tells crystal
Animated, color-changing LED light brought the Ferris wheel to life. Each rotation revealed a new play of colors – brilliant reflections that mirrored the magic of crystal and light.
- 03
RESULT
From ride to landmark
The Ferris wheel became more than an attraction – it became a photo hotspot and a luminous symbol of joy, wonder, and festive brilliance.
Impact in numbers
High visual impact, strong visitor engagement, and a distinctive brand experience – the Ferris wheel became the centerpiece of the Light Festival.
1
Central landmark of the festival
360°
360-degree staging in color and movement
Photo hotspot
Most popular motif for visitors
Swarovski aesthetics
Luxurious brand experience
)
)
A kaleidoscope of light
Each rotation a new picture – see how the Ferris wheel transformed into a play of color and reflection against the night sky at the Swarovski Crystal Worlds.
Swarovski Light Festival Wattens
Swarovski Light Festival Wattens