Projectoverview
Creating atmosphere. The new winter lighting concept for Kiel-Marketing showcases the Holstenfleet with illuminated sailboats — for improved visitor experience and foot traffic.
Client: Kiel-Marketing e.V.
Location: Kiel, Germany
Year of implementation: 2025
Concept: Boat lights on the canal
)
Projectdetails
- 01
TASK
Historic connection
A new winter lighting concept that establishes identity was needed. The historic connection between Kleine Kiel and Bootshafen should be revitalized to sustainably increase downtown traffic.
- 02
SOLUTION
Maritime lighting experience
Light is more than decoration. With five illuminated sailboats in the canal — designed by Carolin Wolters and MK Austria — we created a tailored maritime lighting experience that impressively highlights the water axis.
- 03
RESULT
"Kieler Lichtermeer"
We bring people together. The "Kieler Lichtermeer" promotes positive consumer behavior, enhances the sense of security, and offers visitors true joy during the dark season.
Measurable Radiance
Strategic lighting concepts create real changes. An overview of our facts.
2025
Launch of the winter lighting
€ 330.000
Project volume
5
Illuminated sailboats in the Holstenfleet
100 %
Maritime place-making
)
Impressions: Boat lights
Experience beauty, charm, and aesthetics. Our gallery showcases the transformative power of Kiel's light experiences.
Kiel Holstenfleet
Kiel Holstenfleet, Germany
)