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Lighting Experience Munich: Urban Identity
We transform Munich's center into a safe, radiant meeting place – deeply rooted in genuine Bavarian culture.
Projectoverview
Light shapes spaces. For Munich, we created an atmosphere that establishes identity, provides security, and connects people – a masterful presentation that meets the highest B2B standards.
Identity through Bavarian pattern
Distinctive local landmarks
Year-round modular use
Sustainable through reuse
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Projectdetails
- 01
PROBLEM
Uniqueness and Security
The main axis to the center was avoided. Munich demanded a solution to safely and positively enhance this area – a lighting system that breathes identity, tradition, and the local charm of the metropolis.
- 02
SOLUTION
Bavarian pattern and Zamperl
Our response – a modular lighting experience. The Bavarian pattern serves as a luminous band, complemented by distinctive landmarks like the "Zamperl." A sustainable concept that can be adapted year-round.
- 03
RESULT
Radiance and feelings of happiness
Avoidance turned into engagement. The lighting concept brought true feelings of happiness to visitors and a noticeable boost to commerce. An urban transformation that combines safety, quality of stay, and pure aesthetics.
Measurable impact
Measurable success through emotional radiance. Light brings people together – and simultaneously delivers strong economic results for the city.
78 lighting elements
Artfully and resource-efficiently reused
Noticeable boost
Increased dwell time and strengthened trade
Perceived security
A positively occupied, highly frequented meeting place
Shared thousands of times
The "Zamperl" as a viral social media success
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Local charm in light
Experience the magical transformation of Munich's cityscape – masterfully staged and sustainably conceived.
Munich City
Munich, Germany