)
Golden Heart Pforzheim
A powerful symbol of identity. A custom lighting experience that connects tradition, modernity, and people.
Projectoverview
Pforzheim sought Christmas lighting that honors its history. The result: an emotional lighting experience around the Golden Heart that deeply connects the city center and visitors.
Visual brand identity
Seasonal lighting experience
Highest quality of stay
Tradition meets modernity
)
Projectdetails
- 01
TASK
Search for identity
Pforzheim needed an LED lighting experience that goes beyond mere decoration. The goal was to make the jewelry city's history tangible and strengthen the center as a safe, inviting place.
- 02
SOLUTION
The Golden Heart
We designed the Golden Heart as a luminous landmark. This LED lighting draws on the jewelry tradition and redefines the space—a motif that radiates warmth and connects people.
- 03
RESULT
Radiant appeal
The concept creates atmosphere. It fosters emotional connection, increases downtown traffic, and makes Pforzheim a meeting place that sustainably excites both visitors and citizens.
Measurable Success
The power of light boosts frequency, promotes dwell time, and noticeably invigorates the local economy.
100 %
Custom design
1
Strong urban symbol
High
Emotional connection
Increasing
Quality of stay in the center
)
Visual Brilliance
Discover the Golden Heart—impressions of a lighting experience that brings Pforzheim's true identity to light.
Pforzheim City
Pforzheim, Germany