Projectoverview
A visionary lighting experience for public spaces. MK Illumination and Neon Nagel stage Stuttgart's identity with shining landmarks – for enhanced quality of stay and genuine feelings of happiness.
Strengthen local identity
Increase quality of stay
Boost tourism frequency
Donations for a good cause
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Projectdetails
- 01
TASK
The challenge
The dark season calls for places of comfort. The challenge was not only to illuminate the city center but also to create emotional focal points that sustainably revive urban spaces.
- 02
SOLUTION
Tailored light sculptures
We stage places. Tailored light sculptures – from the Porsche 911 to the wine village glass – capture the soul of Stuttgart. A modular LED lighting that masterfully combines beauty, charm, and energy efficiency.
- 03
RESULT
True feelings of happiness.
The lighting experiences attracted millions of visitors, extended their stay, and strengthened local commerce. At the same time, the illuminated anniversary column generated valuable donations for the "Herzenssache."
Measurable Radiance
Measurable success and emotional radiance. Our lighting concepts cause a sustainable revitalization of urban spaces.
9 sculptures
Stuttgart landmarks as lighting experiences
3.5 to 4 million
Visitor frequency during the winter period
2nd year in a row
Successful continuation of the installation in 2019
1 Herzenssache
Active donation generation through the anniversary column
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Inspiring Worlds of light
Discover the fascination of highlights. Visual impressions that evoke emotions and impressively celebrate Stuttgart's true beauty.
Stuttgart highlights
Schloßplatz, Stuttgart, Germany
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