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Ahrensburg Retail Park
Fairy-tale flair and lasting memories — A strategic lighting experience that attracts and fascinates visitors.
Projectoverview
Festive lighting evokes true feelings of happiness. For the Ahrensburg Retail Park, we created a lighting experience that enhances well-being, time spent, and visitor frequency throughout the building.
Trailblazing green garlands
Glittering warm white string lights
Illuminated staircases
Impressive tree in the atrium
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Projectdetails
- 01
TASK
Vertical customer guidance
Many centers struggle with low foot traffic on upper floors. The challenge was to gently guide visitors upwards through emotional incentives, make orientation easier, and increase the quality of stay.
- 02
SOLUTION
Strategic lighting experience
We stage spaces. Green garlands and string lights lead through the center. Gleaming accents in the staircases entice upwards — crowned by a majestic tree in the atrium.
- 03
RESULT
Increased quality of stay
Light brings people together. The targeted placement of lighting experiences enlivens all floors, evokes positive emotions, and fosters relaxed, joyful shopping behavior in guests..
Measurable success through light
Our concepts not only create atmosphere but also tangible business value for retail.
Increased time spent
Visitors are enjoying the atmosphere longer
Optimized space access
Customers also explore upper floors.
Increased quality of stay
A strong feeling of security.
Targeted orientation
Gentle guidance of visitors through light.
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Impressions from Ahrensburg
Experience beauty, charm, and aesthetics — moments of true happiness captured in fascinating images.
Ahrensburg Retail Park
Retail Park, Ahrensburg, Germany