Projectoverview
Denver Premium Outlets wanted a festive Christmas atmosphere that attracts visitors and is memorable. MK Illumination Canada delivered – with light that touches the heart.
Location: Denver, Colorado
11 m high walkable tree
Reindeer sculpture & QuickFix™ balls
Viral effect on social media
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Projectdetails
- 01
TASK
Festive atmosphere sought – experience found.
Denver Premium Outlets wanted more than decoration during the Christmas season: an experience that attracts visitors, encourages them to linger, and invites them to share. A lighting experience with real impact was needed – on footfall, atmosphere, and the brand identity of the location.
- 02
SOLUTION
Three installations. A distinctive lighting experience.
MK Illumination Canada installed an 11-meter high walkable tree with red balls and a glowing archway, a 20-foot reindeer at the playground, and QuickFix™ Meridian balls in the outdoor areas – for a mood-enhancing overall picture around the clock.
- 03
RESULT
Visible. Tangible. Shared.
The shining archway became a viral photo subject – hundreds of shots shared the lighting experience on social media under #denverpremium. During the day, red and green tones brightened against Colorado's blue sky. At night, the tree sparkled and created unforgettable moments for all generations.
Impact that you can measure.
Light creates atmosphere – and atmosphere creates footfall. The lighting experience at Denver Premium Outlets provided measurable impulses for quality of stay, brand visibility, and digital reach.
11m
Height of the walkable Christmas tree
6m
Height of the reindeer sculpture
3
Installations throughout the area
360°
Festive atmosphere – indoors and outdoors, day and night
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Light in scene.
Impressions from Denver – where festive light transforms places and creates real moments.
Denver Premium Outlets
Premium Outlets, Denver, United States of America
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