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The shining Heart of the Ruhr Area
Light experiences that create identity, fascinate people, and noticeably enhance retail performance at Limbecker Platz.
Projectoverview
The shopping center sought more than illumination. We created an emotional world of experiences that connects local tradition with modern architecture, increases footfall, and defines the 'sense of place.'
Visionary place-making
Increased visitor numbers
Extended dwell time
Increased consumer engagement
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Projectdetails
- 01
TASK
The challenge
A visionary place-making was required over 70,000 square meters of retail space. The task: create an atmosphere that combines tradition and modernity to extend dwell time and evoke true feelings of happiness among guests.
- 02
SOLUTION
Creating atmosphere
We do not just illuminate spaces; we create atmosphere. The concept 'Heart of the Ruhr Area' combines monumental highlights like the flying Christmas tree and the heart of coal—a luminous homage to the region's history.
- 03
RESULT
Noticeable
Festive lighting is a wonderful instrument. The light experiences attract locals and tourists alike, intensify visitor engagement, and measurably promote positive consumer behavior throughout the center.
Measurable impact and metrics
Light creates positive moods and fosters economic success. Limbecker Platz benefits from qualitative and quantitative results.
70,000 sqm
Retail space covered
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Monumental highlight motifs
Increasing
Visitor numbers in the center
Positive
Noticeable consumer behavior
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The shining world of experiences
Discover the sparkling interplay of light, architecture, and emotion.
Shopping Center Limbecker Platz, Essen
Limbecker Platz, Essen, Germany