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Light magic on 5th Avenue

American Christmas by MK Illumination staged the Tommy Hilfiger flagship store in gold and silver – a landmark of festive elegance.

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Projectoverview

Amidst the hustle and bustle of 5th Avenue, American Christmas by MK Illumination transformed the Tommy Hilfiger flagship store into a gold and silver light experience – bringing the magic of the holiday season to Manhattan.

  • Flagship store on 5th Avenue

  • Festive lighting in gold & silver

  • Full-service implementation on site

  • Striking Christmas staging

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Projectdetails

  1. 01

    TASK

    A flagship store on one of the world's most famous shopping streets needs more than a window display. It needs impact. The task: make Tommy Hilfiger visible in the dense competition of 5th Avenue – and enhance the brand identity festively.

  2. 02

    SOLUTION

    American Christmas by MK Illumination wrapped the iconic store in a sea of lights in gold and silver. Skillfully and with full-service execution, the team transformed the facade into an enchanting festival of the senses – elegant, high-quality, unique.

  3. 03

    RESULT

    From a store to a landmark. The festive staging caught eyes, created lasting memories, and gave the brand a radiant face in the middle of Manhattan – an experience that made passersby pause and turned foot traffic into fascination.

Impact, that shines

Festive lighting is more than decoration – it creates atmosphere, strengthens brand identity, and brings people together. The impact of this project at a glance.

  • 1

    Flagship store on 5th Avenue

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    Precious metal tones: Gold & Silver

  • 360°

    Full-service from concept to installation

  • ∞

    Lasting memories

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Gold, Silver, Shine

Impressions of a festive staging – how the Tommy Hilfiger flagship store became a luminous landmark in the middle of Manhattan.

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Tommy Hilfiger

Tommy Hilfiger, 5th Avenue, New York, USA