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Nordic Souls at Überseequartier
A lighting experience that fills urban architecture with a Nordic soul — for noticeably better quality of stay and true happiness.
Projectoverview
We transformed the Westfield Hamburg-Überseequartier into a fascinating winter world. “Nordic Souls” combines design, emotion, and technology to create an unparalleled place of encounter.
Location: Hamburg, Germany
Concept: Nordic Souls
Focus: Urban quality of stay
Highlight: Aurora Chandelier
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Projectdetails
- 01
TASK
Emotionalize urban spaces
Spacious, covered city quarters often seem cool and functional. The challenge was to create an identity that not only guides visitors but invites them to linger — an atmosphere of security in the middle of Hamburg.
- 02
SOLUTION
The birth of Nordic Souls
We designed a bespoke lighting experience with reflective surfaces, clear forms, and the majestic Aurora Chandelier. Cool tones meet luminous spheres — a design that breathes the Nordic soul and transforms the space.
- 03
RESULT
A place that attracts people
The quarter shines as a distinctive landmark. The calm winter atmosphere encourages longer stays, strengthens local trade, and gives guests moments of true happiness. A B2B success that sustainably connects communities.
Measurable Brilliance
Strategic LED lighting achieves more than just aesthetics — it delivers concrete results for the quarter.
100%
Tailored design
Aurora
Aurora – chandelier as the centerpiece
Premium
Quality of stay
Increase
of length of stay
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Visual poetry of the North
Experience how clear graphic forms and floating light elements transform the Überseequartier into a luminous landmark.
Westfield Überseequartier
Westfield Überseequartier, Hamburg